Ghanaian born advertising guru, Joel E. Nettey, has hinted his plans for the International Advertising Association (IAA) after his election on Monday as Chairman and World President in New York City (NYC) of the body in the United States of America (USA).
Nettey, who is the first African to head the world body, has identified four key pillars he wants to focus his attention on, to make his reign successful.
He outlined Creativity and Innovation, Regulatory Issues, Diversity and Inclusion and also Education, as his main priorities.
In his acceptance speech in New York City after his election, Nettey, said the Association he was going to head, will work to ensure that, it becomes the most relevant and impactful marketing and communications association, globally.
"We will focus on four key pillars –Creativity & Innovation, Regulatory Issues, Diversity & Inclusion, and Education.
Together as a team, we will take the steps required to ensure that, the IAA remains the most recognizable, relevant and impactful marketing and marketing communications association across the globe, while ensuring that we attract and provide opportunities that engage and nourish the next generation of marketing game changers", he told his audience.
A thoroughbred marketing communications professional, Joel Nettey, has over twenty years of experience leading, creating and shaping campaigns for some of the most iconic brands.
A statement issued on Monday October 5, 2020 in New York, said Joel, has two years to steer the affairs of the Association.
He has been Chief Executive Officer (CEO) of various multinational marketing communications agencies affiliates in Ghana, including DDB, Saatchi & Saatchi and Publicist.
He also served as the President for the IAA's chapter in Ghana, The Advertising Association of Ghana (AAG).
His passion for building relationships and his penchant for achieving extraordinary marketing and communications goals, have resulted in the agencies he has led over the years being partners for a myriad of blue-chip companies both multinational and indigenous.
During the elections, the following roles were also confirmed: Senior Vice President: Sasan Saeidi, Global Client Leader for Nestle at Wunderman Thompson Dubai.
Secretary: Carol Schuster, Business Information Advisor at Lafayette 148 New York (New York) Treasurer: Venanzio Camarra, Business and Communications Consultant, Milan.
The Immediate Past President and the Chairman of Presidents' Council Srinivasan Swamy, sung the praise of Joel Nettey, having worked with the Ghanaian as Senior Vice President at IAA.
Swamzy pledged his full support to the new President saying his understanding of issues and commitment level at the IAA, was amazing. He was convinced the new President's tenure, will help bring a lot of successes.
He remarked "I have worked with Joel over the last two years when he was Senior Vice President at IAA. His understanding of the issues at IAA is amazing, as is his commitment level to deliver on what is required.
I am sure IAA will flourish over the next two years under his stewardship and I am happy to actively support his initiatives that will build IAA further".
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with members in over 40 countries, is a one- of-a-kind global partnership comprising advertisers, media, advertising, media companies, and educational institutions. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. Across an ever-changing marketing landscape, the IAA serves as the global compass dedicated to pointing the industry toward the high-ground of brand loyalty and high brand valuation.