Nestlé brand MAGGI has launched a first-of-its-kind website in Central and West Africa, offering fresh new twists to well-known African dishes.
It is also serving up a second season of Yelo Pèppè – its popular online nutrition education drama series – on YouTube from June 8, 2020.
The brand’s latest launches are just a few of theinnovative ways MAGGI ismeeting its consumers’ digital and nutritional appetites,while also contributing toNestlé’s purpose of enhancing quality of life and contributing to a healthier future.
Get inspired by the new MAGGI website
The MAGGI website, which providesover 40 African recipes on an easy-to-use platform,can help families cook balanced and nutritious meals.
Now that many of us are spending more time cooking at home, who isn’t stuck for new food ideas?Get some inspirationfromthe Recipe of The Day or the With A Twist section!There are recipes for kids, adventurous cooks, those who love a classic dish and time-saving one pot meals, all available in English and French.
“MAGGI innovates once more by providing different variations of beloved African dishes that offer something for every food lover,” said Dominique Allier, Business Executive Officer for Culinary at Nestlé Central and West Africa. “We are proud to be the first region worldwide chosen by MAGGI to launch this unique website”, he added.
The new website, which was built in collaboration with top African chefs, expert nutritionists and local food influencers, provides helpful tips in some recipes on how to boost your iron intake and balance dishes.
“As well as highlighting the importance of including nutritious diets in our daily lives with well-known family favourites; people across the globe now have easy access to traditional African recipes we know and love”,said AkuaKwakwa, Nutrition, Health and Wellness Manager for Nestlé Central and West Africa.
“For people who are more concerned about sodium, saturated fat and added sugars,the website features theunique ‘MyMenuIQ™’guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is,” she added.
Second helping of Yelo Pèppèdrama is served!
Following the success of Yelo Pèppèseason one,which recorded over 20.3 million online views, MAGGI is excited to present thenew second season of the popular show to its fans, bringing back its beloved characters from the first season.
Mina (Ade Laoye), who is now one of the best-known food bloggers in the region, signs up struggling business owner and cook, Anna (Anita Erskine)to the prestigious Cook the Difference Competition.
This turns into a spicy adventure when Moh, the husband of Anna’s business partner, Aida (Aurelie Eliam) enters the competition too.
Isabelle(Sophy Aiida), a new addition to the gang, slowly inches her way into the lives of the other women and we are not sure whether she is friend or foe.
Things heat up whenNabou (DieynabaLeurs), Aida’s young niece is used as unwitting tool in a plot against her aunt.
Drama truly is served!
Cook the difference with ‘Simply Good’ commitments
The new website and Yelo Pèppèseries arerecent examples ofhow MAGGIisfulfilling the‘Simply Good’commitments itmade to consumersin 2017.
To help people “cook the difference”, MAGGIhas beenorganisinglocal events toencourage healthy cooking, like pop-up kitchens, cooking caravans and online nutrition education programmes,which have reached over 10million peopleacross the region.
The brand also aims to boost the nutrition of families at an affordable price, by improving the nutritional profile of its bouillons and other products through reducing salt and increasing micronutrients such as iron, to help tackle iron deficiency.
In addition, MAGGI pledges to use more familiar ingredients that people know and can find in their kitchens. For example,Naija Pot, Signature, D3d33d3 and MaMeunare some of the brand’s new productsmade with everydayingredients like smoked fish, shrimp, onions, garlic, ginger and chilli pepper.
MAGGI also commits to increasing local sourcing and building to the local economy, creating more value for society. For example, 100% of MAGGI bouillons sold in Central and West Africa are manufactured by its 2,000+ local employees. Also, nearly three quarters of the raw materialsused in these products aresourced locally from suppliers, providing income and creating job opportunities for thousands of Africans.
To add new balanced and tastier twists to your family meals at home, don’t forget to check out the new MAGGI website on maggi.com.gh, maggi.ng, maggi.sn, maggi.cm and maggi.ci.
You can also watch the new season of Yelo Pèppè on MAGGI’s YouTube.