5 Ghanaian artistes who have ‘cashed out’ using Tiktok to promote their songs

Musician, Okyeame Kwame Musician, Okyeame Kwame

It has been a 'money-making' year for some Ghanaian musicians as through the use of TikTok they have managed to spark trends with their music and catapult them onto the charts.

The app has become a monstrous force in the Ghanaian music industry by influencing mainstream music in a way that few platforms ever have.

Several Ghanaian musicians in their quest to benefit from the TikTok's algorithm, which is highly influential create a dance or singing challenge or even sometimes pay influencers to feature a song on their pages.

By so doing, they boost their reach to millions of users.

With that being said, let's take a look at some Ghanaian artistes and their songs that have been used for various #challenges on TikTok

Mr Drew ft Medikal's 'This Year'

Released in December 2020 and meant to be a Christmas song, 'This Year' has not lost its relevance till date because many Tiktok users participated in its dance challenge.

Using the #thisyear, millions of users created their renditions of the song thereby boosting its reach.

This particular song has topped various charts and currently has close to a million views on YouTube.

Source: www.ghanaweb.com